There are number of different Sponsorship Packages that are offered annually.

There are many different options from which to choose – and many different ways to promote your brand along the way. You may simply place an ad in our Gala Journal which will be seen by some 350 guests at our black-tie banquet on the eve of the Parade or you may have your own presence within the Parade on Fifth Avenue in New York City.

Every year, some 50,000 spectators join us to watch the Steuben Parade march up Fifth Avenue to 86th Street. We are proud to offer you not only a great way to support the German community and foster German-American friendship, but also an excellent opportunity for your message to reach a dedicated consumer audience.

There are different ways to justify providing your support to the German-American Steuben Parade. Experience tells us that some companies have found an appreciative audience at our events and were able to showcase product or services to a targeted crowd with a strong German-American interest. But we also know that not every investment in the Steuben Parade pays off financially – that´s where a philanthropic approach must be considered.

As Germans in America, corporations as well as private citizens, we all benefit from a positive image of Germany and strong transatlantic ties. The Steuben Parade plays a major role in keeping German-American friendship alive and well. Our work deserves your support.

Of course, the German-American Committee of Greater New York, which has been organizing the Steuben Parade and other cultural events for over half a century with an all-volunteer force, is a nonprofit organization with 501(c)3 status, and your support is tax-exempt as described.

2023 Sponsorship Packages

2023 Digital Journal Graphic Guidelines